Marketing
When you are selling or renting, each of your properties has its specific need, and you need an effective marketing plan to match. At Svoboda & Williams you have access to a comprehensive menu of marketing enhancements. And you have our expert help in choosing which to employ for optimum return. Your property will be featured on our popular websites. You can choose print advertising in real estate magazines and newspaper supplements, Internet portals, our shop-window display, point-of-sale signage and façade banners. You can benefit from economies of scale as part of Svoboda & William’s CZK 500,000 a month advertising budget.
Internet
Approximately 75% of all property inquiries originate from web searches, so you need to be confident that your property is featured on one of the best real estate agency websites in the Czech Republic. Every property on our websites receives a page with full details, multiple photographs and floor plan if available. Currently, well over 60 000 visits are made to SVOBODA & WILLIAMS websites (svoboda-williams.com and prague-stay.com) per month, which means that your property can be seen by thousands of potential buyers and tenants.
- Property Sales & Rentals on: svoboda-williams.com
- Serviced Apartments, Hotel Accommodation on: prague-stay.com
Your property could also feature on one or more of the key Czech property portals, including:
Print Advertising
Your property could also feature in our print advertising in major real estate magazines:
- Estate Magazine - view advertising
- Grand Reality - view advertising
- Real City - view advertising
- Prague Post (Real Estate Supplement) - view advertising
Direct Marketing
SVOBODA & WILLIAMS maintains an extensive database of contacts interested in purchasing properties. We use advanced technology to create client profiles to match our property offers and clients’ requests, and to assess the results of advertising in individual media. SVOBODA & WILLIAMS sends property offers and updates regularly to its clients.
POS, Presentation in S&W Window Display
We place major emphasis on brochure production and good interior visualization. We offer production and circulation to prospective buyers of such presentation materials.
- e.g. V lesicku presentation booklet – PDF brochure
We also present properties in a window display of our downtown office. And we highlight properties with façade banners.
- Window display photo – view
- Façade banner – view
- Presentation in S&W Window Display / Video – view
- TV commercial – view
Marketing analysis and optimization
We will continually suggest improvements to optimize the advertising campaign, and analyze information about the prospective buyers’ and tenants’ interests regarding individual types of properties.
> Prague Accommodation